January 11, 2005

Don King

Speaking of dubious celebrities...

Today's "You've got to be kidding me right" article describes how Don King is suing ESPN for 2.5 billion dollars.

As a PR person, I am a bit skeptical of his PR plan. I'm not sure the "It's all true but I'm tired of hearing about it" spin is going to fly too well. Nor is the "Hello, I was only convicted for ONE murder" spin on things.

I assume the suit is going to be tossed out as "frivolous" which is legalese for "absolutely stupid, you fucking moron."

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